Category: Archive

10 Great Ways To Use Twitter To Your Business’s Advantage

Twitter is the latest web-centric communications service to explode onto the scene, and businesses have moved in rapidly. However, a little discretion goes a long way, as the users of "social" sites and services have demonstrated that they will stomach only so much commercialization of what they consider their personal space. As MySpace evolved from an upstart new kid on the block where everyone let everything "hang out" to a part of the Rupert Murdoch media empire, people who’d had enough began looking for other places. This influenced the rise of Facebook.

YouTube Financial Woes Aren’t As Bad As First Indicated

Back in April, Credit Suisse issued a report stating that YouTube stood to lose $470M this year. But now it looks like the financial services company was overly pessimistic (and, really, they’re probably just used to that, with the economy the way it is). New estimates from research company RampRate puts the losses for the most popular video website in the world far more conservatively:

Staples Utilizing Facebook For A Worthy Cause

How about a nice ‘feel good’ story to take you into the weekend? The news in the Internet marketing industry has been focused on negative numbers, downturns and dire forecasts for quite a while now. Personally, I get a little worn out by it. It’s good to be reminded, however, of just how potentially life altering (a little hyperbole never hurt anyone) the use of social media can be.

Why Online Video Will Keep Growing Like a Weed

As you probably know, online video has become quite a hot medium, and the rate at which people view it continues to increase. This is not surprising considering the year we had last year in online video. This year certainly started off with a boom as well as a famous super bowl ad truly introduced the world to Hulu.

Recent research from Nielsen shows that in May, unique visitors, total streams, streams per viewer, and time per viewer were all up compared to the same month in 2008. There was a 49% increase in time per viewer.

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