WebProWorld
ÜBERCEO is sharing the results of some research, indicating that social media is not much of a priority among Fortune 100 CEOs. In fact, it’s barely existent within their own practices.
Most of these CEOs are not twittering. They’re not on Facebook, or even on LinkedIn – the social network, which caters specifically to professional relationships. The study looked at Fortune’s 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog.
Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.
Business-related Twitter success stories exist – there’s the tale of Dell bringing in about $3 million in sales, for example. But it seems that such stories may remain rare, as new Hitwise data suggests that Twitter users are much more interested in free online media than in spending money.
I know you’re tired of hearing the same old “the economy is going down the tubes” sob story, so I brought you something different today—a company that’s actually increasing its advertiser base. And not just any company—a social media company (and you know how tough it is to really make money there—you know, other thank from VCs).
Google has begun an initiative to help webmasters all over the web make their sites faster, and in turn make the entire web faster for everybody. This would reflect Google Co-founder Larry Page’s vision of people being about to surf the web as quickly as if they were flipping through the pages of a magazine.
Active Twitter users are more engaged with online music and are more likely to make purchases than non-users of the microblogging service, according to a new report from the NPD Group.
"NPD’s latest music-acquisition study shows that there are segments of consumers who are more actively integrating Twitter as a key tool for communicating and networking," said Russ Crupnick, entertainment industry analyst for NPD.
As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for Murdok.
Chris Crum: Are there templates that support video and rich media?
I have been making a conscious decision to use Bing as my default search for about 2 weeks now. We made a Bing video at this year’s SMX Advanced (where Bing was almost as buzzy as no-follow) so I was interested in the changes and wanted to take some time to see how Bing performed in the ‘real world’.
More than half (55%) of IT professionals say the economy has changed the role of IT and 51 percent say that budget limitations are the biggest barrier to their innovation, according to a new study released by Microsoft and conducted by Harris Interactive.
Google’s DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.
