WebProWorld
In February, 2008, Yahoo acquired Maven Networks for $160 million. Maven is a supplier of online video players and video advertising tools.
A year and a half later, Yahoo is already ditching it. The company has said that it is planning to "wind down its customer base."
Growth in U.S. IT spending is expected to rebound in the fourth quarter of 2009, and 2010 is on track to bring a revival of IT buying in other markets as well, according to an updated forecast by Forrester Research.
Global spending on IT services by businesses and governments in 2009 are projected to decline by 10.6 percent, compared with a 3 percent decrease previously projected at the beginning of the year by Forrester.
Online marketing firm the Search Agency says that based on analysis of its own accounts, Microsoft search ads appear to be performing better since Bing launched. The firm looked at the final three weeks of Live Search’s existence, and the first three of Bing’s.
Google announced today that it has entered a television advertising agreement with Broadway Systems. Apparently Broadway Systems announced this back on the 16th, but Google is talking about it today on the Traditional Media blog.
Today the Mobile Marketing Association (MMA) announced new members of its global board of directors and officers. If you are unfamiliar with the MMA, it is an organization that is made up of agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers, and other companies focused on the marketing with mobile devices.
When Microsoft acquired aQuantive in 2007, it wanted to bolster its ad network. Unfortunately, it also ended-up with a conflict of interest, as aQuantive came with Avenue A | Razorfish–an ad agency.
The online TV services of the four major U.S. networks, ABC, CBS, NBC and Fox, along with Hulu, accounted for a combined 53 percent of the ad-supported online TV market that generated $448 million in revenues in 2008, according to a new report by Screen Digest.
The remaining share of revenues was made up of the online video services of major sports leagues, video services from traditional online portals, and direct services from other major channel groups and content owners.
The way of the web has become very social, as you are more than likely aware. Fortunately, this makes for more widespread conversations about any and all issues that are deemed worthy of discussion by anyone on the Internet.
Unfortunately, it also opens up many pathways for abuse including spam, which can quickly turn a positive user experience into an ugly one.
The economy has not played a significant roll in the way people shop online, according to a new study released by McAfee and conducted by Harris Interactive.
When we think of Google’s competitors, Yahoo and Microsoft often come immediately to mind. We think of other search engines. There’s no question that Google is (by far) dominating this space. What do you think Google’s greatest source of competition is? Share your thoughts.
