WebProWorld
SeeWhy shared some interesting findings from a survey of over 150 Google Analytics about website abandonment. They discussed "post session remarketing" and say it is going to grow rapidly.
Post session remarketing is basically going after individual users who have abandoned your site. "Of all the techniques out there, remarketing in real-time (thru e-mail specifically) is set to grow 152 percent," a representative for SeeWhy tells Murdok.
The football player formerly known as Chad Johnson is ruffling some feathers with the National Football League. He has told the media that he plans to use Twitter during games. I haven’t seen any official statement on this from the NFL itself yet, but sports analysts seem to pretty much agree that it’s just dumb.
Google has announced that it is working on an operating system based on Google Chrome (their browser). The company says the project is an attempt to "re-think what operating systems should be."
The OS-in-progress is simply called Google Chrome OS, it is open source, and it will initially be aimed at netbooks. The announcement came on the same day that Google dropped the "beta" tag from Google Apps.
Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that consumer opinions posted online are the most trusted forms of advertising globally.
Right off the bat, this tells me that:
If it’s a tool that can make life on the web easier, you can pretty much guarantee that it will be abused by spammers. That is why it should come as no surprise that spammers are now abusing URL shortener services.
Representatives from Symantec’s MessageLabs contacted Murdok to point out that just in the last couple of days, the presence shortened URLs in spam has skyrocketed. The prominent security company claims that shortened URLs now appear in over 2% of all spam.
Fans of video games are spending increasingly more time playing games, according to a new survey from Nielsen.
The survey, "The Value Gamer: Play and Purchase Behavior in a Recession," found since the beginning of the year and through May, gamers are spending an additional one to two hours a week playing games, compared to 2006, when Nielsen started tracking video game data.
Today is a landmark day for Google. The company has finally announced that Google Apps is no longer in beta. I suspect this is more of a way to increase the adoption of its services, particularly among businesses, than any new accomplishment being met, but it is what it is. No more beta label on Gmail and other products that fall into Google’s cloud offerings category.
The demographic has shifted dramatically over at Facebook and that change could lead to billions in revenue, according to one prominent board member.
Mozilla has launched a new directory with the goal of providing a one-stop shop for open web tools and resources for developers. It is called the Open Web tools Directory.
The reason Mozilla says it decided to start this directory is simply because there isn’t one like it. "There’s no central index of these tools," the company says in a blog post.
Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people’s biographic information.
