When it comes to Internet marketing and social media marketing one of the most important metrics of success is the return on investment (ROI). Everyone demands to see something that measures this although most can’t agree on just how to accomplish that. Twitter is one outlet that people are trying to measure as to just how much value do their efforts get on the micro-blogging service.
Online Gamblers Search For Safer Sites
A survey of online poker players, following the seizure of gambling funds by the U.S. government has found more than half are not aware their money could be at risk.
The research by the U.K. based online gambling community Betfair, found more than three quarters of poker players have searched for what they consider to be safer sites.
How Airlines Are Fairing With Social Media
We are all getting comfortable with the place that social media outlets can have in the business process. Public relations, human resources, legal and sales can all benefit. At the present the most common application is customer service. While customer service is always important, the advent of social media has created customer service in ways that most companies never imagined.
Google Aims to Help Advertisers Improve Conversions
There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.
Over 50 Million Facebook Users Related to Somebody
If you’re a Facebook user, you’ve almost certainly encountered the "We’re Related" app in one way or another. Whether or not you have actually participated in it, you have probably at least seen an invitation.
Media’s Love Of Twitter Translates To $48 Million
Twitter gets criticized on a regular basis for not having a business plan. But the point of a business plan is to bring in money, and it turns out that, at least in terms of marketing expenses, Twitter doesn’t have any financial needs. A report claims that the company’s received $48 million in free media coverage over the past 30 days.
Facebook Most Popular Social Site In The U.K.
Nearly thirty million (29.4) people in the U.K. accessed at least one social networking site in May, averaging 4.6 hours per visitor during the month, with Facebook ranking as the most popular property, according to comScore.
Google Wants To Save Your Life (Or Help End It)
Health issues are highly personal. Some folks, for example, are scared of living for years on end without control of their bodies. Others are terrified that a plug will get pulled moments before they make a total recovery. And a certain search giant thinks both of these attitudes represent great reasons to start using Google Health.
Facebook Adds New Security Measures
Facebook announced today that it has taken additional measures to help users whose accounts have been hacked or used to send spam.
The company says the vast majority of its users have never experienced a security problem but it wants to give members new ways to take back control of their accounts if it does happen.
iPhone, Palm Pre Launch Drive Search Traffic
Trends in the number of weekly searches on terms related to the Palm Pre indicate that the "Now Network" advertising campaign by Sprint during the second half of May helped create early interest in the device, according to comScore.