Today YouTube announced that some partners who sell their own ads will be able to serve the ads directly into their videos, as YouTube is trying out FreeWheel, which manages video ad inventory. In the past, ads sold by partners were still served by YouTube.
IAC Taps Silverman For New Media Venture
Ben Silverman, co-chairman of NBC Entertainment, is leaving the company in the fall to start a new venture with Barry Diller’s media and Internet company, IAC.
NBC has named Jeff Gaspin, chief operating officer of Universal Television Group, as chairman of NBC Universal Television Entertainment.
Terrell Owens Asks for Michael Vick Support Via Twitter
UPDATE: Michael Vick has been conditionally reinstated by NFL commissioner Roger Goodell.
Vick will be able to participate in preseason practices, meetings and workouts. A full reinstatement will be looked at for Week 6 of the regular season.
USA Today Launching Digital Edition
Gannett has announced it will launch an e- edition of its USA Today newspaper.
The e-edition will launch Monday August 3 and will be a replica of the print version of USA Today but will feature additional interactive content.
The e-edition will also include a Saturday-Sunday version called USA Today Extra, the first ever-regular weekend product from USA Today.
Twitter Documentary in the Works
You’ve probably heard that there is a Facebook movie in the works, but now it appears that there is a one on the way for Twitter as well. However, where the Facebook film will be a mainstream hollywood-type movie with actors, the Twitter movie will be a documentary, and will be available for free to watch online under a creative commons license.
Twitter Blocked In White House
Twitter may not have as many friends in high places as its fans imagined. Robert Gibbs recently let slip that Twitter is blocked on White House computers.
This news seems a bit odd, considering that the BarackObama Twitter account was used so much prior to the election, and that it still gets the occasional update. There’s an official whitehouse account that sees a fair amount of action, as well.
Google Gives Android Developers a Donut
According to multiple reports, Google is now offering developers a crack at some Android 2.0 features at the Android code repository. Android 2.0, which was codenamed "Donut," was discussed at the Google I/O developer conference earlier this year. To listen to what Google had to say, watch the following clip (the Android part starts a couple minutes in).
Consumers Favor Personalization For Online Banking
Online banking features that focus on personalization and communication are what consumers value the most, according to a new survey by Gartner.
"As consumer adoption of online banking increases, banks are searching for ways to differentiate their services while maximizing the cost-effectiveness of self-service channels," said Stessa Cohen, research director at Gartner.
The Most Important Social Media Strategy for Making Money
Earlier this week, Murdok reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.
More Advertisers Turning To Internet
The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.