In the SES session "Search: Where To Next?" the panel discussed what the future holds for the search industry.
Coverage of the SES San Jose conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
OgilvyOne Worldwide CEO Hails Digital Marketing
Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing." In it, Fetherstonhaugh stressed that marketers do indeed need to get online.
Where’s Bing’s Real-Time Search?
Google is working on an update called Caffeine, which will increase the speed at which it indexes content. This could be a step toward Google’s incarnation of real-time search. Facebook has just started rolling out its own real-time search feature, much like Twitter’s, which has been around for some time.
Successful Social Media Implementation Comes with Motivations
It’s interesting to look at how the web has evolved and continues to do so. Social media (at least in its current incarnation) is still relatively young, yet we have seen a lot of evolution just within this aspect of the web itself. This is highlighted today especially, as we see competition in the real-time search arena really stat to heat up.
PayPal Intros New Student Accounts
eBay-owned PayPal has launched a new way for teenagers to shop online with PayPal and in stores with the "Student Card," part of the "Student Account." The account comes with a number of capabilities for parental monitoring.
Features include:
Google’s Latest Facebook Page is for AdSense
Google recently launched its Facebook Page. Now they have launched one specifically for AdSense.
Google refers to this as one-stop shop for up-to-date info. It will be synched with the AdSense blog and Twitter account, and will also contain optimization photos and videos that are found on the AdSense YouTube channel.
Click Forensics Launches Traffic Quality Dashboard
Click Forensics has introduced a new traffic quality dashboard aimed at helping ad networks and publishers pinpoint good and bad online advertising traffic sources.
The dashboard is designed to help manage downstream publishers and affiliates and adjust online traffic sources and campaigns to improve quality and performance goals.
Facebook Attracting Younger Users In The U.K.
The number of 15-24 year olds in the U.K. visiting social networking sites reached 6.8 million in June, up 14 percent compared to the previous year, according to a new report from comScore.
The overall audience of social networkers in this age group is up substantially during the past year, but the time spent on social networking sites is down 9 percent. The overall decrease in time spent on the sites appears to be due to younger users spending less time on secondary social networking sites.
Domain Registrars Lose Accreditation
Three South American domain registrars have lost their accreditation according to the Internet Corporation for Assigned Names and Numbers (ICANN). The reason for this is that they have failed to comply with the requirements of the Registrar Accreditation Agreement (RAA).
The registrars involved include South American Domains, which does business under NameFrog.com, Simply Named (SimplyNamed.com), and Tahoe Domains.
Facebook Acquires FriendFeed
Facebook just announced that it is acquiring FriendFeed. All FriendFeed employees will join Facebook and FriendFeed’s four founders will keep their senior roles on Facebook’s engineering and product teams.