WebProWorld
Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.
On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.
Facebook has begun rolling out a new version of its search feature, which it began testing with a select few last month. Of course, this would be real-time search, in the company’s latest effort to move into Twitter territory.
Update: Facebook is now acquiring FriendFeed. Now you’re really not going to want to overlook it.
In the session "Facebook Ads: Reaching Prospects Earlier In The Decision Cycle," Sarah Smith, Manager of Online Sales Operations, Facebook, offered tips on targeting your audience, creating compelling ads and getting a solid return on investment.
Last week, Google introduced social gadgets for iGoogle in Australia. Today they have made them available in the US. Well, they’ll be gradually rolling out starting today, anyway.
The social gadgets let users share, collaborate, and play games with their friends. There are 19 of them at this point that have been debuted today. They include things like:
Depending on who you listen to the Facebook Lite offering that was inadvertently sent to many Facebook users is everything from a direct frontal assault on Twitter to a speed enhancer. Since this product was not even supposed to be released as it was it may not really matter what it really is because it’s not really ready to even ‘be’ quite yet. Two takes came from Mashable and TechCrunch and they are very different.
Have you signed up for Sponsored Tweets on Twitter? Or Magpie? Or TweetROI? Do you offer sponsored posts and paid reviews on your blog? If so, you might have to re-think how you share this information, thanks to a Terms of Service update from Facebook.
Back in June, Microsoft launched the Bing Toolbox. This is pretty much what you might consider a one-stop shop for Bing webmaster, developer, and advertiser resources. Microsoft described the Toolbox as an organized set of tools for the entire Bing community, and a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.
Microsoft and Nokia announced an alliance on Wednesday to make Microsoft Office software available on Nokia’s Symbian devices.
The software and cell phone companies said Nokia will start offering Microsoft Office Communicator Mobile on its smartphones next year, followed by other Office applications and related software and services in the future.
Justin.tv has just announced a new copyright protection process it is initiating. The site is working with Vobile to filter content on Justin.tv using their database of content.
