It’s not what you do. It’s the way you do it.
Does the end justify the means? Does it really matter how you achieve your goal? Is any method justified?
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Category: Sales
Adapting Blog Technologies To Corporate e-Newsletters
Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends…
Getting to know you. Personalization is important
The other day I was making my way through my favorite shopping mall. You know the scene! Crowds of people,…
Do it Now!
There is nothing more precious than time. Not money, nor love. Without time, the others don't exist.
Damashi Peer Review – Give Visitors An Incentive to Buy
It's a brave soul that puts their site up for a review and a smart one. In no particular order,…
Damashi Peer Review – Lose The Hard Sell
My first impression when viewing the Damashi site is how "sales copy" it looks. I appreciate the need for good…
Define a Niche, Then Conquer
Looking for a quality baseball cap? Hey, it's easy. Check out the material and workmanship. Grab a color you like,…
Increase Sales, Subscriptions and Traffic with Action Words
A call to action such as "call now," "order now," and "click here" can dramatically increase your sales. Motivate readers…
Destroy The Greatest Real Estate Myth
We've all heard it said, "The most important thing in real estate is LOCATION, LOCATION, LOCATION!" For years real estate…
Leading the Blind
To a lot of people, there are only two ways to make money. One, agree to sell your soul to…
