Bring the Coach; I’m Ready to Play
I get letters .emails, that is. Inquiries from prospective clients. They ask the only questions they know how to ask…
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Category: Positioning
15 Minutes of Fame: Unconventional Marketing
Everyone has (within their lifetime) what Andy Warhol referred to as "fifteen minutes of fame", sometimes this fame comes by…
3 Suggestions for Generating Reader Feedback
One question I am asked often is, "How much feedback does your electronic newsletter generate?" (Another question is, "How did…
Create a Catchy Slogan to Attract Clients
Are you complaining that you don't have enough clients? Depending on what you have to sell, prospects are all around…
Help Visitors Touch Your Site
First, the site looks polished and professional. Nice clean lines and a good choice of black for the background since…
The New Ergonomics: Good Health through Inconvenience
You spend your day at a computer workstation or executive desk. The furniture item fills up the corner of the…
30-Second Tip That Can Triple Your Profits
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you…
Straight dope on The Abstract Windows Toolkit
If your worst nightmare is drowning in a bowl of alphabet soup, maybe you'd better re-think your Java-oriented strategies, because…
How Does an Organization Change?
From One Idea to a Whole Organization: The Real Path of Change When most people picture change, they imagine a…
Appropriate Solutions Yield Amazing Results
A number of years ago, I was asked to bid on a very large training contract. I assumed, as there…
