Author: webproworld

In What Ezines Should I Advertise?

I am asked quite frequently, “what ezines should I advertise in? I’m far from an expert, but here are some tips that may give you some guidance in choosing which ezines you may want to place your ads.

First of all, place your ad in ezines that are related to your product, service or biz opp. If you are selling fishing lures, you probably wouldn’t do too well in a food magazine. You may get some responses or even an order, but if you want your money’s worth, don’t waste your time or money.

Lifetime Value Online?

In “Big Time Banner Advertising,” we discuss the importance of establishing an acceptable level of return for your promotional investments. This number becomes the criteria for what is deemed a success and what is deemed a failure. How you determine this number is not only critical to the success of your advertising efforts, it’s also critical to the ongoing success of your business in general.

Getting Your Site Stats

You have created the most spectacular web site on the Internet that downloads in less than 2.3 seconds on a 9600 baud modem (yes there are probably still a few of them out there). You have set up your Meta Tags and registered all your web pages with over 2000 search engines and indexes. You must now have the most popular site on the Internet!

Some Tips on How to Deal With Rejection

Rejections hurt–and every editor knows this. They all try to be tactful, but with their workloads increasing every year they no longer have time to help a writer whose manuscript would take up months of their time to get right. So these days the chances are that, instead of a personal letter, you’ll receive a photocopied rejection that isn’t dated and doesn’t address you by name or mention the title of the rejected manuscript, let alone have a proper signature at the end of it. I’m not sure whether this will increase your hurt or lessen it. I had been receiving rejections for years before I started receiving this type of thing.

The Joy of Targeting Teenagers

Teenagers are the generation that marketing execs would and do spend millions a year to try to understand. Every product directed towards the teen crowd goes through hundreds of changes and focus groups to determine whether or not that particular ad will work. This generation has so many variations to it that to say that you are going to target “all teens” is virtually impossible. We must focus on a common factor that most teens share and can be drawn upon to create attachment to our product.

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