I recently read about a survey conducted among new car owners. The researchers were trying to determine which ads had the greatest impact on the buyer’s decision to buy a certain car. What they discovered surprised them. Most of the new car owners they surveyed didn’t remember any ads influencing their decision to buy the car. But they did remember watching the ads numerous times AFTER buying their car.
Whipping Your Drop Ship Suppliers Into Shape
If you want to sell products without maintaining inventory, you must be certain your supplier is properly drop shipping to your customers. This often places the burden on you, the E-tailer, to help your drop ship supplier work efficiently with you. Many manufacturers and distributors are new to drop shipping or have such an inefficient or outdated system in place that they cause their drop ship E-tailers to drop like flies.
How to Survive Your First Year in Business
What’s the best way to create a profitable business? A business you really love that makes the kind of money you really want?
Profiting from Publicity: Online Public Relations
Introduction
One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources.
Online Public Relations
Introduction
One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources.
Big Brother Bill: It’s 1984 all over Again!
Most of the commentary over the George Orwell’s novel, “1984” that occured in that year, was derision, saying that now it was quite clear that the eerie picture painted of “Big Brother” was unlikely, and certainly not possible.
How to Get People to Surf into Your Site and Respond
A successful Web site is an extremely effective sales tool since it has the ability to gain the attention of a captive audience and become quite profitable for those who follow some basic rules. Like all direct response marketing processes, it must first hook a reader’s attention and then move them to take some action. However, the mechanics of that very first page are often ignored. And such Web sites, although some of which get a large number of hits, never seem to produce the anticipated level of response let alone deeper traffic.
Would A Telemarketer Please…Call Me!
How many of you like to get calls from telemarketers? Raise your hand right now if you do.
3 Mindset Changes To Increase Your Sales And Profits
Consumers Are Individual Customers The idea of mass marketing to consumers is outdated. Consumers are individuals and deserve to be called customers. The days are gone when marketers can think of consumers as a mass audience to “push” advertising out to. In fact, wise marketers will remove the word “consumers” from their vocabulary all together. You can’t have a relationship with a consumer, you can with a customer. Customers are individuals. The fact is that these days they’re more demanding than ever.
Make a Dent in Your Workload
Over the past few weeks, I’ve been writing some interesting tutorial based articles on various aspects of design, mostly with Macromedia products. Now, I’d like to try and explain how to combine these tools and methods to streamline your work.