Some education is essential to enlighten you about this form of interactive marketing. Directories aren’t Search Engines; they are web sites or information portals which use analysts on staff to review submissions from companies who want to be listed in their Directory. Yahoo would be the penultimate example of this type of a portal. But there are literally thousands of other sites that group and list web sites based on their analysis criteria. Here are some tips garnered from years of providing these services to our clients.
The Secret Behind Million-Dollar Ads
Want a little secret to turn your advertising into an irresistible magnet for customers?
Dale Carnegie knew the secret, and that’s one reason his book “How to Win Friends and Influence People” has sold more than 15 million copies. In fact, British Airways recently named it, “The Business Book of the 20th Century.”
Will A Press Release Bring Customers To Your Door?
As professional Marketing Consultants we believe that a press release can be your most fruitful and empowering marketing tool. In comparison to other forms of advertising, a press release is relatively inexpensive yet gives you an opportunity to be heard without being blatantly promotional.
Don’t Bet on Wireless as a New Business Model
As I previously discussed, wireless communication continues to have a tremendous influence on our daily lives. But does your business have (or need) a strategy to take advantage of this growing technology?
2 Killer eBook Marketing Tactics!
1) SELLING CREATES TRAFFIC
You probably know that by including your ad in a free ebook, then allowing others to give it away is a great way to spread your ad all over the internet. That worked good in the old days because hardly anyone knew about it, but now there are free ebooks almost everywhere. Because of this your free ebook ad has to be extremely persuasive and you must present it so people perceive it as valuable. I have a solution for this free ebook problem.
Killer Copy: Words That Are Like Magnets to Money
I’ll never forget what my accountant said five years ago when he saw the ad I wrote for my services: “How many scotches did you drink before you wrote this?”
Web Site Promoting 101
This article is in response to the scores of emails I continuously receive from new web entrepreneurs. Their common theme is: They are new to Internet marketing. They either have a new business of their own or they have signed on as an affiliate for some wonderful new product or service, but they’re not getting anywhere. They want to know how to get things going.
Is Your Company Name Killing Your Online Business?
Ahhh… your company name.
Your identity. What separates you from everyone else? I would be willing to bet that you spent a good deal of time coming up with the perfect name for your company. Am I right?
More Recommended Ways To Promote Your Website
“Submit your site to search engines!”
“Bid at pay-per-click search engines!”
“Publish a newsletter!”
Taking the Mystery Out Of Taking Credit Cards
One of the more frustrating and potentially expensive aspects of opening an on-line store is being able to take credit cards for payment. Taking credit cards is not always essential to a successful on-line store operation, but it sure helps.
A look at four approaches.
1) Use an intermediary.
2) Use a third party processor.
3) Process transactions in-house.
4) Use an Application Service Provider.