Author: webproworld

Do You Sell A Necessity or a Luxury?

Products and services are a mixed bag. Some are downright necessities. If my toilet explodes, I need a plumber. If your child wakes up with a high fever, you need a doctor. Raging termites, aching teeth, and lawsuits also require services that are necessities.

But most products and services are more luxury than necessity. I often hire a young man to mow my lawn. But if he’s on vacation one week, I’ll get my out-of-shape self out there and push the mower myself.

Don’t Be a Shape Shifter

When I was a little girl, I used to love to play “name the cloud.” I bet you played this too. I remember lying on my back in the yard and watching as the clouds passed overhead. As the wind blew the clouds across the sky, the clouds would change shape. It was more fun to play with someone else, because two people could look at the same cloud and see something different.

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