Being multihomed means you have two (or more) routes to any destination connected to the Internet. In other words, you need a way to decide which route is better. When left to its own devices, a BGP router will try to send traffic over the route with the shortest AS path. Depending on the connectivity of your upstream ISPs and traffic patterns, this will suit the available bandwidth of the respective connections to varying degrees. Even though bandwidth is getting cheaper all the time, it’s usually advantageous to try to balance the traffic so that it takes advantage of all the available bandwidth in a multihomed setup. Thus, if BGP decides that most of the outgoing traffic should go through the smallest pipe, you will have to tell it that this isn’t what you want by tweaking one or more BGP attributes. Ideally, more traffic will then flow over the under-used connection. At the same time, you’ll want the traffic to take the best route to a destination, if possible, whatever “best” may be. This type of activity is called traffic engineering
3 Special Benefits Every Customer Wants From You
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you’re losing sales if you don’t automatically provide all three.
10 Steps to Moving From Freebie Coaching to Paid Coaching
One of the places many coaches get stuck and in fact quit the coaching profession is the inability to master the bridge between having a complimentary coaching session to being hired by the prospective client.
Time Management
Wondering where the day has gone? Still not finished with work even though it’s nine at night and you were supposed to go home at six? Here are some tips to help you manage your time better.
Take brief walks – I know it sounds counter-intuitive, but one of the big secrets to effective time management is simply talking walks. You see, little emergencies and crisis’s can suck up your attention, focusing you on unimportant (yet seemingly real and significant) details. By talking a brief, five to ten minute, walk now and then, you can give yourself time to clear your thinking, drive out the cobwebs, and refocus your attention on what is important.
Build Your Marketing Muscle
During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress. I was shocked when I first started doing it, but it works. And it works fast.
Too Busy? Take a Vacation
Do you know what the most productive day of the year is for the typical business owner or manager?
8 Things to Remember When Designing a Direct Sales Piece
When it comes to designing a direct sales piece, whether it be a brochure or a sales letter, the little things really do count. Focus as much on presentation as you do on the message.
Organizing Your Email
Keeping your email organized is imperative, especially in corporate or small business settings. When you use email for business purposes, you are essentially handling customer files. Because of the importance of this for even the smallest of businesses, those files should stay as organized as possible. You wouldn’t just lump all of your paper customer files into a corner would you? Most of us wouldn’t, so here are some ways to keep the email files (correspondence) organized as well.
Coping with Spam Accusations
More and more publishers are consistently getting accused of spamming. Whether there is any truth to some of these accusations is yet to be seen, however in MOST instances these accusations are nothing but a complete farce! We as publishers seem to get picked on MORE so than anyone else online. I am not certain as to WHY exactly that is, but we do.
A Beginner’s Checklist for Promoting an Online Business
The Internet’s full of hyped-up promises of the ‘ultimate’ marketing secret that will singlehandedly skyrocket your business to instant success.