So, you’ve decided to invest in a customer loyalty program for your business – great! But hang on, before you go out and order the latest and greatest in database technology, it is important to understand that CRM is about more than technology – it’s about people. Here we explore the people required to make CRM a successful reality in any organization.
Using CPR In Your Marketing
Be Consistent, Persistent, and Resistant to any negative thoughts when you don’t feel it’s worth your while. I call it the CPR for marketing! Keep consistent with your goals and creating positive thoughts. Be persistent with the life of your service and/or product and show that passion to others. Resist anything or anyone who hinders or stands in the way of your progress. Resist and let go so that your energy can be funneled into more satisfying routes.
Business Email Etiquette 101 – Yes It Does Make a Difference
If you do any type of business online you MUST realize the importance of email etiquette. When you press that send button, there’s no turning back, you’ve just sent out your email salesperson. Who would you like to represent you and your business? A well dressed, personable, well spoken salesperson or someone in sloppy clothing, slewing slang, and spewing double negatives and run-on sentences like rain?
How to Build Your Greatest Opt-In List
I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offers you’ll get, the more money you’ll make, and the more people you’ll connect with.
When Nitty-Gritty Detail is Critical to Business Success
Many entrepreneurs fail to succeed because they won’t,
or cannot, sweat the details. Although it’s important
to see the big picture, it is equally important to get details
right. Trouble is; many entrepreneurs view detail work as
boring, time-consuming and petty. After all, they could be
pulling off some exciting deals, instead of wasting time on
“nitty-gritty” details.
The Search Engine Soap Opera
Just like the TV soaps, the search industry has a strange and illogical history. We started with a particular cast of search engines, new ones soon rose up and tried to usurp market share from the originals, some engines jumped into bed with each other, some of the well known characters died or were killed off by the newcomers, “good” engines decide to turn “evil” in the grab for market share, new industry darlings were born and so on.
How to Steal What Works & Use It For An Unfair Advantage
One of the greatest ideas I’ve learned to help me with marketing is to create a ‘swipe file.’ This is a tried and true practice with direct marketers around the world.
How to Get Testimonials for an Existing Product
If your product or service has been available for some time, then it’s not that hard to find out how your customers feel about their purchase or your service.
What can Britney Spears Teach Us About Web Marketing?
Regardless of what you think of Britney Spears’ singing skills, the pop princess can offer some guidance on how to market a business through a strong web presence and proven web marketing strategies.
Let’s break down the web marketing practices on www.britneyspears.com to find out if Britney knows as much about web marketing as she does about navel rings.
It’s All In The Mind.
How hard do you practice to be good at what you do?
Golfers swing clubs for hours on end. Tennis players knock endless balls across the nets. Business people rehearse presentations over and over.