Author: webproworld

Forget The Wheaties, You Need ‘Marketing Loops’

I wonder if I’ll get in to trouble with any of the ‘BIG’ marketers for telling you about this. Honestly, I mean, I know they all do it, but I haven’t seen anybody write about it. At least not in a ‘free’ format.

They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they don’t elaborate.

Because I don’t really know what any of the ‘BIG’ shots call it, I’m just going to make up my own term. Let’s call it ‘marketing loops’.

Last Minute SEO Christmas List

At the time of writing this article, Christmas is just a few weeks away. Many stores have their Christmas displays in place, television advertisements are already featuring festive themes and the shopping malls are busily hiring Santa in preparation for the busiest time of the year. Yet despite all the efforts of traditional “brick and mortar” retailers to boost Christmas sales, a recent Reuters report predicted that online sales will grow by 35% year-on-year to $16.8 billion in the fourth quarter and that retail website sales will kick into gear by December 2nd.

Self Sending Spam

When a spammer sends a message, he has several goals. First, the message must make it through one or more spam filters. These filters may scan the message for “spammy keywords” at an ISP, a web host and at the user’s own system (and potentially other places as well).

An especially annoying type of spam is called a “self sending spam”. This is a spam message which you receive and the “From:” address is your own email address, or some variation of it. For example, davesmith@example.com might receive an email with a from of “davesmith@anotherexample.com. Sometimes the email has your exact same email address in the “From:” field, making it appear you’ve sent the message to yourself.

Why do the spammers bother to do this?

3 Publicity Tips To Enhance Your Business

PR! Publicity! We all crave the notoriety that comes with rising to the height of our profession.

“Work hard, have patience, and prosper,” says the traditional American work ethic…

…yet fast-paced MTV, fast food, and instant millionaires have changed our society. We want celebrity status fast, and we want it now!

Enhance your Image through PR, publicity, and these 3 PR Tips!

Are Meta Tags Dead?

Meta Tags have been attributed everything from magical ranking powers to a total waste of time, but the reality is somewhere in between. Properly used meta tags can target better positions for your site in the search engines, and help you create more focused web site pages that obtain traffic from tighter, specialized niches.

How to Understand Your Website’s statistics

In the early days of the Internet it was common to visit a web site and see a counter informing you that “you are the 118,456th visitor to this site”, and various webmasters would proudly talk of how many “hits” their sites were getting. Now, things have changed and you will mostly find counters on amateur sites, and wiser webmasters now know that the term “hits” doesn’t really mean much.

The term hit refers to a request for a file on your web site. When someone visits your web page, they request your URL, but in order to see the page, they also have to get all the graphic files that are located on your page. So, one visitor to your page may be requesting 25 different files, and thus you have 25 hits.

Are You Marketing A Product That’s Unrealistic For You?

Fact: There are far more people wishing to make substantial incomes from home over the Internet than there are actually doing it.

That’s an obvious statement to be sure, but why is that true?

One factor often overlooked in my opinion is that many people make poor selections when choosing what they should sell.

People, more often than not, decide what business to enter based on emotion, excitement, or other’s success. Rarely, do people take the time to critically analyze what they will be getting into and whether or not it will be suitable for them.

Flipping the Switch … How To Turn Off

So, you work from home. Good for you! No boss looking over your shoulder, no wasting time commuting to and from the office, no-one setting your hours for you or telling you what to do. No one to care if you’re wearing your rattiest clothes or don’t take a shower before 10:00 am. And how about no life and no time for yourself while we’re on the subject of what you don’t have any more? Sound familiar? If so, read on.

Escaping the regimented structure imposed upon you by the corporate world may have been one of the driving forces that prompted you to seek a way to work from home in the first place. One of the often-overlooked advantages of such a structure, though, is that it *is* a structure. It has limits, it places you at a certain place at a certain time, and it dictates what you will spend your time on.

Flashing your Email: The Good, Bad and Ugly of using Flash & Rich Media in your Email!

Lately there has been a great deal of interest in adding Flash to your everyday run-of-the-mill email so you can send it to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, or an executive in management has read about it.

Well, why not?

The fact of the matter is that email HTML browsers are just not equal to their web browser equivalents. This is further made complex by the wide variety of settings, preferences, security updates, versions, and third-party applications which make the user experience hard to predict.

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