You have probably heard that writing articles is a very successful internet marketing technique. But why is this so?
Diversify to Survive
Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a “typical” small investor who had all his eggs in one basket when the market crashed and now his entire life savings are nothing more than red ink on his personal balance sheet.
Network Forensics
During the Gulf War, computer hackers in Europe broke into a UNIX computer aboard a warship in the Persian Gulf. The hackers thought they were being tremendously clever — and they were — but they were also being watched.
Benefits vs. Features: Know the Difference!
Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one thing they are not as adept at is promotional copy.
It’s not the book, it’s the hook! It’s not the beautiful Web site, it’s the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the covers matters. What you say about your service on your site must be so much more powerful than your pleasing personality.
Qualifying: The Critical Skill
For many entrepreneurs and small business owners, selling is not usually one of our favorite tasks. We picture salespeople as greedy, unethical and unscrupulous individuals who are determined to close a sale at any cost. Yet, we cannot survive without generating sales so selling skills are a critical competency we need to acquire.
Selling is an honorable profession and everyone who operates a business should learn some fundamentals. From my perspective as a small business owner, sales trainer, and consumer, the most important skill to learn is how to effectively qualify your prospect.
Sales Letter Commands — How To Use Them For Profit!
Face it; most that write sales letters don’t want to sound too “pushy”. And I agree with you. You don’t want to sound like a used car salesman selling hype and filler. But you do need to take a more active voice in your sales letters and actually give direction in the form of a command to close more sales.
Push A Button – Automatic Business!
I’ve spent literally hours and hours developing my website and promoting my products. I’ll bet you have too. There’s just so much to be done. And the demand for this time is all the time.
Prepare Your Business For Your Ultimate Customer
Most business entrepreneurs would rather be in the driver’s seat than to be driven. Yet, surprisingly enough, many business owners put little effort into planning to sell to their biggest and ultimate customer… the person (or company) that buys their business.
I’ve seen genuine hardworking people struggle and persevere to build up a successful business, only to watch them fail to reap their deserved rewards when they come to cash-out. They don’t know what to do, or where to go. They lack the required skills to present their business effectively to potential buyers. The end result; they get stressed-out and bitterly disappointed with the outcome.
How to Sell Even When the Price is Not Right
Do you ever wonder how you are going to make your product or service sell when you don’t offer the lowest price? Because people always go for the lowest price offered, right?
Not exactly. Do most people buy their cars from the junkyard? Or their TVs from pawn shops? Of course not. There is one thing that customers value more than getting a good deal. They will pay exorbitant amounts of money to eliminate risk.
Personalization and Information Design
Personalization. It’s everywhere. It’s the big thing. Everyone wants to implement it–and you can’t blame business stakeholders for this viewpoint. Personalization can be a powerful ally in gaining competitive advantage.