CRM magazine revealed the winners of its 2004 CRM Leaders awards at a gala awards ceremony held during DCI’s Customer Relationship Management Conference in San Francisco.
CRM magazine’s 2004 CRM Leader Awards recognize superior performance in three areas: ROI excellence in customer companies, individual achievement, and vendor leadership. The CRM Elite award showcases the best recent results and ROI among CRM user companies. The Influential Leaders award spotlights the executives in CRM who have left an indelible mark on either their industry or their company this past year. CRM Market Leaders ranks the top vendors in eight categories.
The CRM Elite award recognizes excellence in getting both hard and soft ROI results from CRM initiatives. Winning companies met or surpassed their expectations. CRM magazine judged efforts in six categories. The winners in each category are as follows:
Enterprise suite CRM: Mascot International
Mid-market CRM: Netegrity
SMB suite CRM: Golden Key International Honour Society
Marketing Automation: KLM Royal Dutch Airlines
SFA: Sealing Devices
Analytics: AAA Mid-Atlantic
Influential Leaders reveals those who, by their words and actions, have made a significant impact either within their company or on the industry over the past year. This years winners (in alphabetical order) are:
2004 Influential Leaders: Industry Executives
Marc Benioff, chairman and CEO, Salesforce.com
David Garner, president and CEO, ClientLogic
James Mitchell, senior vice president and CTO, Concerto Software
Michael Thomas and Brent Leary, copartners and cofounders, CRM
Essentials
2004 Influential Leaders: Ones to Watch
Michael McCloskey, CEO, FrontRange Solutions
Karen Richardson, CEO, E.piphany
2004 Influential Leaders: Customer Executives
Michael Catalonello, senior vice president and chief sales executive, Reed Business Information
Atique Shah, vice president of CRM and technology solutions, Churchill Downs
There are also a number of executives who have dedicated a significant portion of their careers to the industry. Their work has helped create the stronghold CRM now has on business. To recognize their efforts CRM magazine has created the CRM Hall of Fame. This year CRM magazine inducts two industry luminaries:
Larry Ellison, CEO, Oracle
Jim Goodnight, Ph.D., CEO, chairman, and president, SAS Institute
CRM Market Leaders recognizes the top five vendors in eight categories based on a combination of weighted criteria, including revenues and revenue growth, market share, reputation for customer satisfaction, and depth of functionality. Additionally, we examined how else these companies had excelled this past year within their specific categories.
For 2004, CRM magazine expanded the number of categories to more accurately reflect the disciplines within CRM, and to reward sterling service to both small and large companies. Recognition for contact center outsourcing excellence moves to our Service Leader awards. Each category includes one winner, the four other leaders (in alphabetical order), and a One to Watch. This year’s Leaders are:
2004 Market Leaders: Enterprise CRM
WINNER: Siebel Systems
Amdocs
Oracle
PeopleSoft
SAP
One to watch: Salesforce.com
2004 Market Leaders: Midmarket CRM
WINNER: Siebel Systems
Microsoft
PeopleSoft
Salesforce.com
SAP
Ones to Watch: Onyx Software and Pivotal
2004 Market Leaders: SMB CRM
WINNER: Best Software (SalesLogix/ACCPAC)
Microsoft
NetSuite
Onyx Software
Salesforce.com
One to Watch: FrontRange Solutions
2004 Market Leaders: Sales Force Automation
WINNER: Best Software (ACT!)
FrontRange Solutions
Interface Software
Maximizer Software
Salesnet
One to Watch: Entellium
2004 Market Leaders: Marketing Performance Management
WINNER: Unica
Aprimo
E.piphany
SAS Insititute
Siebel Systems
One to watch: DoubleClick
2004 Market Leaders: CRM Analytics
WINNER: SAS Institute
Business Objects
Cognos
E.piphany
Teradata
One to Watch: Siebel Systems
2004 Market Leaders: Data Quality
WINNER: Acxiom
Ascential Software
Group 1
Firstlogic
Trillium Software
One to Watch: Experian Information Solutions
2004 Market Leaders: Consultancies
WINNER: Accenture
BearingPoint
Capgemini
Deloitte Consulting
IBM Business Consulting Services
Ones to watch: Inforte and Unisys
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