In the middle of the page there is a listing of the type of items in the on-line store. I would suggest that each category link to that particular area in the e-store. This may not be possible given that all the products are listed on the directory page. I think it is important reduce the number of clicks for the people who knows exactly what they are looking for.

They may want the store link directly to the store directory rather leading to a page on the guarantee. Have a separate page explaining with the guarantee or pace it somewhere on the directory page.

Secondly, this site is for wholesale? Is it stictly wholesale? I would assume those are wholesale prices or are they retail. The site says wholesale? I myself do not know of any store that places wholesale prices on the web but now I do. My suggestion would be to have a seperate web page for wholsaler with the prices. Only after establishing that someone is in fact a wholesaler would I allow them access to those pages. There are scripts available on the web to allow this. The retailers that buy their products may not like the idea of having the wholesale prices available on the web. I know I would object.

PS – One other thing……… If those are retail prices, Crawford should make sure the price is greater than what their retail customers sell it for so they do not undersell the retailers. This could affect their wholesale business if they undercut the retailers on the web.

Thomas Jay
Needlepoint of Back Bay

Peer reviewers volunteer their time and effort to help other site owners with their websites. Please take time to visit this reviewer’s site and say that you think what they’re doing is valuable to the web business community. If you’d like your site reviewed, send an email to editors@https://www.webproworld.com.