Old media is slowly waking to see the potential of online video content. CBS is a good example of this. Back in October YouTube launched a channel for CBS that has developed into a successful partnership between old media and new media. CBS has uploaded close to 300 clips since November to YouTube. Around 15 million people have viewed the clips.
Say It With YouTube Coke Cards
In a clever holiday marketing ploy, Coca-Cola and YouTube have collaborated to bring joy to the world with their online video cards.
Using YouTube with Your Blog
I have to admit, I’m anxious to start publishing more video online, nothing personal but in my opinion Video is it!
Japan Bashing YouTube Over Copyright
Passively waiting for someone to point out that a hosted piece of content violates copyright is not the approach Japanese copyright holders want YouTube to take with uploaded videos.
Japan Gunning For YouTube
YouTube the Godzilla of online video is embroiled in another copyright controversy, this time with Japan. It seems the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) is not too happy with infringement taking place on the video site. In a letter sent to Chad Hurley YouTube chief executive officer and Steve Chen […]
The Age of Decadence in YouTube, Vice City
Technology, open access to information, freedom to say what you want, or challenging long-held social mores, have never – not once in history – sat well with everyone, especially ones that have adjusted well despite the lack of those things. So the Internet is now sprung upon us, a powerful vehicle for exactly those unsettling motivations, and people are freaking out about it as their kids learn about the world, not with their parents, but with YouTube.
YouTube Going Mobile
YouTube is partnering with Verizion Wireless to expand its videos to mobile phones. Video content is expected to be available early next month. Unlike the free service YouTube offers online the mobile phone service will cost $15 a month. The new Verizion Wireless service is called V Cast.
YouTube Is Good For CBS
CBS issued a press release, boasting how the content it uploaded to YouTube has been very popular.
YouTube Fans Love That CBS Content
CBS permitted YouTube to carry clips of shows uploaded by the network, and the result has been that CBS content enjoyed millions of views of those clips for the past four weeks.
Marbles Lost, Blender Co. Mixes Up YouTube
If anyone doubted the wild, wonderful things a marketer can do with a phenomenon like YouTube, they can suspend that disbelief by turning to Blendtec. A $50 demonstration of sheer blending power attracted six million viewers in just five days.