Today YouTube announced that some partners who sell their own ads will be able to serve the ads directly into their videos, as YouTube is trying out FreeWheel, which manages video ad inventory. In the past, ads sold by partners were still served by YouTube.
White House Looks at YouTube Video Popularity by Region
An entry on the White House blog looks at where President Barack Obama’s YouTube videos are getting viewed the most. This of course varies from video to video, but it’s interesting to look at.
The White House references an article from Micah L. Sifry at techPresident, who looks at YouTube Insight data to see what regions some of the President’s speeches were most popular in.
YouTube Wants You To Share Your Video Stats
YouTube has launched a feature that lets video uploaders share information they collect with YouTube Insight. The shared info is able to be viewed by anyone watching the user’s videos.
YouTube Channel Redesign Still Being Improved
As you may know, YouTube has a new channels design in the works. It was actually supposed to be out on July 15th, but was postponed (not for the first time). Murdok recently ran down a nice sized list of new features that YouTube will be including in this new design here.
A 3D Future for YouTube?
Google is testing 3D videos on YouTube. An interesting post in the YouTube Help Center was discovered by Search Engine Roundtable’s Barry Schwartz, and a Google employee is apparently using his "20% time" to work on the "stereoscopic player".
There is even a test video (at least one) that is live:
YouTube Dominates Video In The U.K.
The total number of videos viewed online in the U.K. in April grew 47 percent over a year ago to 4.7 billion videos, according to a new report from comScore.
The report found that 21.8 million U.K. Internet users viewed a total of 971 million online display ads on multimedia sites during the month.
Google sites were the most popular U.K. online video property during the month with 2.4 billion videos viewed, an increase of 58 percent compared to a year ago, driven by the popularity of YouTube, which accounted for 99 percent of all videos viewed on the property.
YouTube About to Become Higher Quality
YouTube has doubled the size of what users are now able to upload at a time. Until now, users were only able to upload 1GB, and now they can upload 2GB. This means longer videos with higher resolutions.
YouTube product manager Ryan Junee also points out that users can upload large HD files directly from their cameras. Essentially this means, we will start seeing a lot more quality (at least picture-wise) videos on YouTube.
YouTube Gets Serious About News
Over the weekend, YouTube made a couple news-oriented announcements. It would appear that the site is looking to become more of a resource for news content than ever before, and that means news from established publishers as well as amateurs.
Publishers Invited to Become YouTube Partners
YouTube Rolls Out New Channels Design
Update: YouTube has made an official blog post saying they’re ready to start rolling out the new channels design. Here’s a new video about the redesign.
Six Small Changes For YouTube
Rather then a big splashy make-over, YouTube has been rolling out an ongoing series of changes and improvements that marketers and uses should pay attention to.