YouTube was already being sued by a proverbial giant in the form of Viacom. Now some flesh-and-blood tough guys want a shot: YouTube (and its “corporate parent,” Google) is facing a lawsuit from the Football Association Premier League.
YouTube Expands Partnership Program
Google’s YouTube has announced the expansion of their partnership program to include many popular video content creators. The move seeks to offer a way for popular videos to monetize their popularity, by sharing in some of the revenue YouTube collects from AdSense ads.
YouTube To Share The Wealth
YouTube has announced that it will start paying some of its more popular independent video contributors starting today.
Google’s New “Claim Your Content” YouTube Tool
Google’s at it again – after registering a whole slew of domains, the company has announced a fresh effort to keep copyrighted content off YouTube. Dubbed "Claim Your Content," the program may be up and running soon.
Pundits Want Presidential Debates On YouTube
Some of the most influential pundits on both sides of the political stage are petitioning the Republican and Democratic National Conventions (RNC and DNC) to ensure all Presidential debate video be licensed under Creative Commons, making it legal to share debate video footage online.
Google to Use Pre-Roll Ads on YouTube?
vnunet.com reports that Google is planning on using 30 second pre-roll ads on YouTube beginning next year according to Patrick Walker, European head of video partnerships at Google. YouTube and “the broadcaster” will share revenue from the ads.
Activists YouTube Wolfowitz Into “The Office”
Phil de Vellis created the now-famous ‘Hilary 1984’ video that exploded across YouTube and hordes of other sites; he’s at it again, helping an activist group cast World Bank president Paul Wolfowitz in a video as the less than brilliant leader of Dunder Mifflin.
YouTube Stops John McCain’s Singing
A political video featuring John McCain has been removed from YouTube, and MoveOn.org is not happy about it. You’ll have to decide for yourself whether the group is trying to preserve free speech or let an opponent embarrass himself, but the matter speaks to larger issues in either case.
YouTube Puts Candidates In The Spotlight
YouTube is expanding their You Choose ’08 voter education initiative with the launch of the YouTube You Choose ’08 Spotlight that will feature video conversations between presidential candidates and voters.
YouTube Goes Retro With Banner Ads And Pop-Ups
When Google bought YouTube, the second question people asked (after "what about the copyright nightmare?) was about how Google planned to introduce advertising into a pure video vacuum. YouTubers have never been keen on being sold anything, not even Paris Hilton.