Extinction probably isn’t the right word when it comes to assessing the state of journalism; evolution or revolution might be closer. Yesterday, Internet giants like Google and Yahoo, among others, announced enough traditional news media partnerships (and one citizen journalist partnership) that the volume of them became newsworthy itself.
Yesterday’s Online Portals Re-Strategize
As the online audience becomes more fragmented the major Internet portals are purchasing advertising companies to extend their networks and are aggressively attempting to follow Web surfers in order to deliver advertising to them.