I have compiled a list of 12 tips I think should be helpful when you are writing articles on the internet.
1. Use lots of white space. People like to read in ‘chunks’ of information so have lots of space in your background.
WebProWorld
I have compiled a list of 12 tips I think should be helpful when you are writing articles on the internet.
1. Use lots of white space. People like to read in ‘chunks’ of information so have lots of space in your background.
As a writer for a multitude of projects from web site content to detailed business plans all the way to press releases and promotional material, I’ve noticed one major difference in writing for the Internet versus writing for other channels of communication. Primarily writing good copy is essentially the same no matter where it’s presented but writing for the Internet requires one important distinction. That distinction is less verbiage with more impact!
Many of us have been asked to write an article at one time or another. Maybe it’s a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.
The Guinness Book of World Records listed Joe Girard as the “World’s Greatest Retail Salesman” for 12 consecutive years. He holds the singular distinction of having sold an average of six cars a day over his career. Recently, Joe Girard told me:
A lot has already been written about writing attention grabbing, interest generating advertisements. However as editor of a `free ad` newsletter, I regularly receive tons of `no pull` ads. Due to the critical nature of this issue, I will walk you through the ad writing and tracking short cuts once more:
When I first started writing, I sat down and worked on a small article for nearly a week. The problem was that I couldn’t figure out how to squeeze my idea into the 1,500 word limit. I was lost, frustrated, and almost gave up. After some years of work, many rejections, and a lot of determination, I finally figured out how to fine-tune the process and reduce the time involved so that this “writing stuff” would work for me.
Writing winning sales letters for the web really isn’t as hard as it is made out to be. The reason most people have so much trouble writing web pages which sell to their customers is they have forgotten rule number one of copywriting…
1. Don’t load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.
Your Web site has a single motive:
To ‘ignite’ your visitors to take action.
This prime motive is behind every element of your Web site design and content. Start with the idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage/force/ask them to.
Explore ten tips for effective digital writing, from capturing the scrolling eye to ensuring your content is relatable and engaging.