WebProWorld
It pains me to suggest this, but we must ignore (one of) the teachings of Strunk and White. We must turn our backs on a number of other writing guides. And we must break our own habit of writing out numbers as words.
Instead, we should represent numbers with numerals – a recent eye-tracking study suggests that they’re much more likely to capture online readers’ interest.
I was honored to speak yesterday on corporate blogging in DC, as a joint event put on by Merry Bruns and DC Web Women. The two other speakers, Scott Briscoe of ASAE, and Lorelei Brown of the Natl Association of Realtors, are both longtime bloggers and we had a great time sharing our experience on how the business world looks at blogging.
Effective sales letter writing skills are imperative for the web business owner or entrepreneur.
The educational background required in technical writing is demanding, because of the inherent difficulty of the job.
Resumes have come a long way since they were just typed pages that chronologically listed employment histories, job duties, and educational qualifications. Hiring managers are inundated with hundreds of Resumes that still follow “old school”.
Rich guy T. Harv Eker recently wrote a book called Secrets of the Millionaire Mind. In it, he says each of us has a financial blueprint that was imprinted on us by our parents and grandparents in their spoken and unspoken messages about money. In other words, we tend to replicate the money habits we learned in our youth. So what does that have to do with copywriting?
Because it could cost you your job and it’s definitely true.
When writing so people can find you better on search engines, keep it simple. Use short words, not complicated ones. Precise words are even better. But most importantly, use words people know.
If you have more than a passing interest in writing a business book, this is worth checking out.
So magazine vet Simon Dumenco is saying that blogs are just writing and that he underlying creative/media function remains exactly the same.
