Practically anyone with a website is interested in being listed high on the search engines. However, few people actually understand what it takes to achieve rankings that will bring about qualified visitors. Copywriting pro Karon Thackston specializes in writing website copy that helps to achieve exceptional search engine positioning. She’s agreed to hold a “tell all” session with me, and to divulge some of her secrets.
5 Facts That Will Have You Re-Writing Your Website In A Hurry
Do you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web.
Technical Writing: What’s That?
Before setting up shop as a proofreader (www.scribe.com.au), I worked as a technical writer. When I told people what I did I was often met with blank stares bordering on total incomprehension.
Writing an e-Book Needs Software – Free is Best!
If you’ve been keeping track of Internet trends then you’ll be aware of the huge potential of promoting and selling e-Books. E-Books are becoming a common medium used on the Internet. An e-Book is simply a book, that can be read on a computer. Many books now aren’t even published in hard copy.
The “Bang for Your Buck” Proposal Writing Approach
In an increasingly price-sensitive world many business professionals feel that the only way they’re going to win in a competitive RFP situation is if they slash their prices.
Increase Web Site Traffic by Writing Your Own Ezine Article
If you want to increase web site traffic without spending a dime, then write your own ezine article. It’s one of the most effective web site promotion strategies you could use. It can even be more effective than paid advertising.
Persuasive Writing: Four Strategies
Most folk don’t enjoy having to write proposals, memos, reports and the dozen other things that seem to get in the way of their *real* work. Nonetheless, if it’s your job to do it, you need to be able to do it well.
How To Develop An E-zine When You Don’t Enjoy Writing
Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don’t enjoy writing, the authors make those articles available to you.
Better Writing, Better Business: 4 Web Copy Reviews
A few days ago I spoke with Garrett to discuss some ideas I had for new articles, and he told me that he had countless requests for web site reviews. It seemed like a great opportunity to share my opinion on specific sites so I offered to write some reviews in lieu of an article. However, once I had a chance to look at the sites, I noticed that all the requests expressed more concern for finding the right key words and meta tags than they did for writing energetic, effective copy that attracts.
Focus Your Writing with Reader Profiles
Whether you’re creating a sales letter, brochure, data sheet, newsletter, or Web site, you must know your readers well if you want the piece to be read. Remember: this isn’t entertainment.