When you finish your eBook or print books, you have a product you can sell. After you finish the book be sure to write the all important sales letter. The sales letter is the key to sales flooding in. Each book will market another book. Books help promote your service as well.
10 Tips For Writing Good Sales Copy
Writing an ad? The tips below — and the important warning that
follows — will help you to get the very best response.
Every Mistake In The Writing Book
This morning I received an email from someone who has set up a site devoted to “writing for coaches.” We’ll call the author “X” to protect the guilty — and the nave. Here’s what we can learn from X’s mistakes.
10 Rules Of Writing For The Web
Writing for the Web is not the same as writing for print. People read differently on the Web. They scan read-jumping quickly from one piece of content to the next. People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions.
Ten Tips for Effective Internet Article Writing
On the Internet “content is king”, and the real guts of content is the written word.
Tips for Writing Effective Sales Copy
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least.
Regardless, there are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. So, without further adieu, here’s a grab bag of recommendations that I’ve gleaned from my own experience combined with the tips I’ve received from other well respected authorities on the subject.
Tips for Writing Effective Sales Copy, Part 1
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least.
Tips for Writing Effective Sales Copy, Part 2
Pay particular attention to your headlines. This is where you sell the sizzle, not the steak. Your headline must articulate a benefit, a USP! Many ad copy writers spend more time refining their headline than they do the body copy of the ad. And, don’t be afraid to test different headlines against each other while leaving the rest of your offer the same.
Original Content: The Benefits Of Writing It Yourself
One question that comes up often when I speak to businesspeople about E-Newsletters is, “How important is it for us to write original content?” I’ve been fielding this particular question long enough to know that what’s really being asked is, “Can we just get somebody else to write this for us?”
Much to the disappointment of the questioners, my answer has always been a resounding, “No!”
SEO Corner – Writing Title Tags For The Home Page
Question: We are just about to launch www.foodlubricants.co.uk (or www.food-lubricants.co.uk ?) and I am wondering how to do the title tag for the home page.
Shall I put John Sheard Ltd | Food Grade Lubricants as that would be our company name and what we are selling?