Microsoft’s CEO tells financial analysts that when all is said and done online, Redmond will stand triumphant.
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements: it must be 1) captivating (it captures the reader’s attention), 2) riveting (it pulls her into reading further) and 3) engaging (it calls her to act).