I wonder if I’ll get in to trouble with any of the ‘BIG’ marketers for telling you about this. Honestly, I mean, I know they all do it, but I haven’t seen anybody write about it. At least not in a ‘free’ format.
They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they don’t elaborate.
Because I don’t really know what any of the ‘BIG’ shots call it, I’m just going to make up my own term. Let’s call it ‘marketing loops’.