In almost every business publication there are articles telling us how, as a small business, we need to have a website. This is very true! The Internet is where most people go to find a product or service that they are interested in or may have heard about. And, if your business is capable of serving customers throughout the globe, what better way to keep your information available to that huge target audience than an Internet presence?
The Secrets to Building a Successful Website
If you’re doing business on the Internet, one of the most important aspects of your success is your web site. If your web site doesn’t look professional, no matter what product you’re offering your chances of success are minimal.
Use JavaScript to Dynamically Update Your Website
If you’ve been on the Internet for a while, you’ve probably seen numerous examples of JavaScript use. JavaScript is a powerful scripting language used to create special effects on your website, but did you know it can also be used as a very powerful web design tool?
10 Website Essentials to Increase Your Sales
If you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.
Brand Your Website’s URL With a Favicon
Have you ever noticed that when you look at your browser favorites menu or the address bar, some entries have their own little icon beside their URL?
How to Make Your Website Visitor Trust and Like You
What I am about to share with you could mean the difference between making or losing potential sales.
5 Easy Ways to Improve Your Website
When designing your website, remember to avoid useless and confusing features, however “cool” they may seem to be. Usually, keeping things simple and consistent are the best way to go. Here are five easy ways to improve your website and make it more appealing to your visitors.
Wrinkle-Free Website Content
Based on the many reader inquiries I’ve received, I’d like to address some of the more important points that can help iron out all the wrinkles when preparing to write website content. As I’ve said before, these are thoughts and opinions based strictly from a writer’s point of view. With that said, I must elaborate that you can have the most beautiful site ever created, but without interesting, exciting content that makes people take notice, your site will never realize the success you’re after. A web site with pretty graphics and the latest technology minus informative, well-written content is useless.
Is Your Website Convenient?
A fundamental promise of the Web is convenience. Why get in your car when you can sit at your computer? A fundamental building block of the business case for a website is self-service. By automating certain processes, costs are reduced, and the customer gets faster, cheaper service. Is your website fast, cheap and convenient?
How Important Is The Look ‘n’ Feel Of Your Website?
The look ‘n’ feel of your website is important. However, it is less important than your text-based content. In most commercial websites, the role of the traditional graphic designer is relatively minor. The role of the information architect is central. The role of the editor and author is critical.