Welcome to part three in this search engine positioning series. In the last article we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.
Steps To A Well Optimized Website: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning.
10 Secrets To Improving Your Website’s Conversion Ratio
According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.
Why Your Website May Not Be Selling
“If I build it, they will come.” This was what Willy Widget told me the other day when I said that his product needs to be tweaked to suit the target audience. He refused to believe that his product and website, which he has put so much effort into, will not sell.
Active vs. Passive Website Traffic Generation
Many of my clients and list members ask the same questions when it comes to generating website traffic. From the questions, I can sometimes pick up a thread of misunderstanding about website promotion. One of those threads surfaced last week and turned into this article.
What Makes a Website Grow?
It appears that most webmasters have come from the world of advertising. Their website content emphasizes “marketing and promotion”. Just to prove my point, do a Google search on “marketing promotion”. As I write, Google comes up with “about 5,910,000” entries. Gosh imagine the good fortune of a listing on page one! Of course, the number of entries for “marketing promotion” gets shadowed by “sex” which provides you with “about 192,000,000”. It’s not money and sex; it’s sex and money.
Making Your Website Work
After repeated design and re-design, writing and re-writing, stops and starts and re-starts, your web site is finally complete and online.
Website Marketing for Todays Small Business Owner
Search engine optimization. It’s the key to getting traffic on your website, and where every excellent website marketing strategy begins. According to studies performed by Nielson, by January 2004, one in three consumers were turning to search engines for their online shopping, with the most popular search engines being Google, Yahoo, and MSN. If your small business doesn’t have a high search engine placement, even the consumers who are specifically looking for the product or service that you offer won’t be able to find you. Your website won’t get the traffic, and you won’t make the sale.
What Type of Website Does Your Company Have?
In reality, there are only two types of manufacturer websites; ones that cost you money, and two, ones that make you money. So the question is, “Which website do you have?” Circle “yes” or “no” for each statement below. Add up the total number of yeses in each group. The group with the highest number of yeses determines your type of website.
No Website is Better Than a Bad One
Not publishing is much better than publishing poor quality content. Most people come to websites to carry out tasks. Quality content will help them complete these tasks quickly and efficiently. Poor quality content hinders task completion, and frustrates and annoys people.