Designing for Content
We've all been told that a successful website has great content. The problem that I've discovered is what do you…
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Tag: website copy
How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services
A client asked me, at what point do you change your Web site when not making enough sales? My answer?…
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content…
How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? " Welcome to our homepage." And yet,…
The Dos and Don’ts Of Business Web Design
It would appear that many business owners just aren't getting it when it comes to Web design. It has been…
Web Copywriting Lessons From Direct Marketing
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without…
How to Write Copy That Turns More Website Visitors into Buyers
You're getting lots of visitors, but not a lot of sales. How can you increase the number of buyers without…
Get Clients to Use your Service Again and Again: Two Solutions
Your Online sales copy matters. Did you know that 95% of small sized businesses (small businesses) fail because their owners…
Focus! Focus! Focus!
The success of your online business relies on you making sales, actually selling your product or service to paying customers.…
The Three Words Your Web Site Can’t Live Without
There are three words which are major keys to success of any web site. Understand these three words and you…
