Tag: webinar

YSM Webinar: 2007 Holiday Consumer Overview…

Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.

Increasing Webinar Attendance

I received an email (actually a comment to one of my posts on typical webinar attendance rates) asking for advice and suggestions on how to improve attendance rates for training webinars. This email came from a vendor who works with independent franchise operators who sell the OEM’s portfolio. He said he wanted to train them, get their attention, and motivate them to sell his services.

Tom Blue – A Webinar Use Case

Tom Blue writes a blog called Marketing Revisited ("Lessons and Observations from the Marketing Trenches"). Last week he wrote a piece entitled "Harness the Market-making Power of Webinars." In his entry, he talked about how he had paid no attention to webinars until he was invited to be a presenter with Research In Motion (aka RIM… the company that makes the ubiquitous BlackBerry handheld communications device).

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