More than half (72%) of consumers have viewed video online and the majority of all age segments have watched online videos, including 58 % 65 years and older according to a new survey from Burst Media.
The survey found that 58 percent of respondents view online video content at least once a week. Men are more likely than women to view online video content over the course of a week (67% versus 49% respectively). Thirty-three percent of men 18-24 years old watch some type of online video content daily.
Only 35% Have Watched An Online Political Video
While 81 percent of adults who are online have watched videos only 35 percent have ever watched a political video online according to a Harris Interactive poll.When it comes to the type of political videos watched, 27 percent have viewed a news story about a campaign or candidate online, while 14 percent have watched a candidate interview and the same number a political speech. Only 11 percent watched a political advertisement and 10 percent a campaign video.