Decode the Hidden Messages on Business Cards
Every business card creates an impression that reveals a lot more than you'd expect about a business. It exposes more…
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Tag: visual communication
Continuous Communication: Making Your Site Speak
A Site Review Of Ent Federal Credit Union By Edward Hadome of EdwardHadome.com. From what I see the major problem…
Bill Haig Answers Logo Credibility Questions
Hello, I am Bill Haig, pioneer of credibility-based logos. Research has demonstrated that a credible logo will greatly enhance your…
Your first job is NOT to get your customer to read your ad.
Many of the most successful advertisements and web pages follow the AIDA formula:
Clarify Your Message Using Clean Design Elements
Increasingly, business people rely on desktop publishing. Gone are the days when a male manager would dictate words to a…
Colors that Sell
Color is a powerful psychological trigger. It creates strong emotions which can sometimes mean the difference between loosing or making…
The Power of Color
Colors have many meanings and associations. They can also create, or amplify, emotion. For example, which would you associate with…
The Psychology of Color in Marketing Materials
Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the…
The Language of Color
In a world already full of acronyms and codes, who would have thought that something as simple as color could…
