I recently made another post about the importance of brand building and niche markets, and Solomon Rothman commented that one way to go niche is to go stylized / have a unique delivery approach, which is totally valid.
Web 2.0 Powering Verticals
Take a quick survey of the ever changing Web 2.0 landscape and you will notice that the most successful services have two key elements.
The Portal Threat To Verticals (and How To Beat It)
There are a lot of exciting developments in specialized search these days. Shopping search, job search, social bookmarking, classifieds, local search, and more. Quite a few startups have gained enough momentum to attract funding and followings of loyal early adopters.