E-Commerce, E-Business, Internet Shopping, On-line Storefronts, Digital Storefronts, Electronic Shopping, Internet Commerce, Web Commerce, B2B, B2C, etc. are all terms used by marketing to grab a “mind share”. They all refer to buying and selling over the Internet.
The Great Debate: Best-of-Breed versus Multi-Function CRM Suites
An interview by Carol Parenzan Smalley, Managing Editor, CRMGuru
Which CRM solution to buy? One that touts itself as best-of-breed (specific application such as sales or marketing) or one claiming to do it all? Ask any two people and you are sure to get three different answers. To begin our discussion among colleagues, let me introduce two leaders from both sides of the issue. After you read their words, be sure to share a few of your own.
SEO Versus Simple Marketing Strategies
While there are articles upon articles about search engine placement, key words, meta tags, etc., the real issue is not necessarily in how many hits a web site receives but in how many visitors become clients or customers. Perhaps if you are selling a product and wish to have masses of people coming to your site, quantity is more important than quality. But for many of us the quality of clientele is far more important.
Gateway Pages Versus Great Content
Gateway pages are called by many names. Bridge, doorway, entry, and portal pages, to name a few. Their purpose is to trick search engine spiders into believing the page is highly relevant for a given keyword, and thus warrants a high position on the list offered to the searcher. At best such pages suggest a lack of ethics. At worst, they will bite you badly in two ways.
VAs versus Temps
Owning and operating a Virtual Assistance business has many challenges that need to be addressed. Some may be small and some big, but all help us to learn and grow our businesses.
BIO VERSUS RESUME: WHICH PRESENTATION IS BEST TO USE?
Everyone at some time or another must create a presentation to explain his or her experience. For some a bio works best in a given situation while for others a resume is more appropriate. If you’re having difficulty discerning which is the most suitable format for your specific needs or when to use which, the following will help you define the best selection.
Personalization Versus Automation
Personalization on the internet is fast becoming a necessary ingredient for success. If you are still in the outdated automatic mode, you are losing valuable customers.