This article is an excerpt from the book: Murach’s ASP.NET 2.0 Web Programming with C# 2005.
Scientific Web Site Optimization using AB Split Testing, Multi Variable Testing, and The Taguchi Method
You have a great idea for a different page layout, some new copy or image, or a promotion that will give your site the kick in the pants it needs to break through stagnant conversion. You want to make the change, but you have been through this drill before. Some efforts make things better, some of them don’t, and for the rest, it is unclear, so you assume they must have had some positive impact.