Unique Selling Proposition – Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your…
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Tag: USP
Sales Copy Tips
Writing good sales copy is not an art, it is a science. There is no reason to get creative here.…
Best Affiliate Program For The Newbie: Identifying An Affiliate Program That Matches Your USP
*Ensure that the affiliate program makes it easy to sign up, complete with welcome email and full contact information of…
Why The USP Doesn’t Work Anymore & What To Do Instead
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then…
A Great USP is the Key to Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition…
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the…
The Make-Break Point: Your USP
Your USP (Universal Selling Proposition) will make or break your business. Let me put this differently. With a great USP,…
ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How…
Using a USP to Quickly Connect With Prospects
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept…
