People Make The Web, Not Computers
As the Internet matures, I see a trend starting to surface. As we know, Maslow's hierarchy of human needs states…
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Tag: user experience
Web Site Credibility: 10 Simple Guidelines, Part II
If you recall, in part one of this article I presented you with a scenario in which you were searching…
Take Your Visitors By The Hand
"What am I supposed to do?" That's a question your visitors may be asking, and one you need to avoid…
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of…
They’ve Got Me Under Their Skins
For the longest time, I've been a big fan of skins; no, not the kind of which you're thinking. I'm…
How To “Elevate” Your Visitors
The importance of creating a persuasive opening statement on your website's index page (in the section called "above the fold,"…
Mastering Narrow Marketing-Mindedness
Without question, people are getting more and more tired if not annoyed of searching through mountains of irrelevant search results.…
Is Your Website “Killing” Your Online Business?
The design of your website is crucial to the success of your online business. People have gotten wise to Internet…
Web Design and Marketing Mistakes
Does your Web site make any of these mistakes? Any of these mistakes will reduce your Web sales.
Keeping Your Pop-Ups – and Your Audience
In "Why Pop-Ups are Pop-Bad", we looked at the pitfalls of pop-up advertising, the most significant of them being the…
