Google is set to allow advertisers to bid on where (which websites) their ads appear. The change appears to be in direct response to a New York upstart that’s been siphoning a bit of the online ad business.
Upstart Struggles With 2,800 lb Gorillas
When you’re an upstart, it can be extraordinarily difficult to compete with the big guys. Nobody knows that better than Jerry Anders, CTO of Saratoga, Calif.-based Javeo Corporation, who claims his company has been run over not once, but twice-first by Google, and most recently by Sun Microsystems.