Watching Robert Scoble’s video interview with Microsoft CEO Steve Ballmer is the confirmation for me that formal, pre-planned and carefully-controlled organizational communication has now reached an evolutionary end point.
The Upside of Search Engine Marketing
One thing you can count on at an SES conference is a solid staple of presenters. Safa Rashchty, managing director of Piper Jaffray certainly qualifies. Mr. Rashchty holds a master’s from Boston University, a bachelor’ degree in engineering from Purdue, and is a regular on CNBC and CNNfn. In other words, he knows what he’s talking about.
Is Your Copy Upside Down?
As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.”
UpSide Down Marketing
The normal business process is to have a product, start looking for prospects, and make the sale. Guess What? Normal businesses also don’t work very well!