Newspapers that make the move to online-only risk losing 75 percent of their revenue and a decline in Web traffic, according to researchers from City University in London.
Their study focused on the Finnish financial newspaper Taloussanomat, which stopped its print version and went online- only in December 2007. The move was made after the paper had suffered significant losses.
By going online-only the papers costs were reduced by 50 percent but its online traffic decreased by 22 percent and revenues fell by more than 75 percent.
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