In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC. Wow, what a great idea, ignore the site that is serving 100 million video clips a day and put your advertising dollars into a site that no one cares about or is likely to care about.
Protect Your Project Plan Upfront to Boost Idea Success Rates
With all of the best developed project plans, problems will still occur. Often they are problems that could have been prevented, if only time were taken upfront to work at eliminating them. But, people will say, “We don’t have time to do this kind of thinking.” So, the problems happen, and then people say, “I can’t believe we didn’t think to prevent this from happening!” Miraculously, time is found to fix the problem! Where does the time come from?