Over the past seven years, it is fairly safe to say that the use of search engines has revolutionized our methods of finding and valuing information. Almost any activity involving research from personal travel planning to corporate business planning has been made far easier through the use of search engines. When one search tool or firm dominates as Google has for the past three years, it will get a lot more attention from the public and the media. Case in point, Google. Synonymous with search, Google has changed the world. For the most part, Google has made it a better place to live. That in itself justifies the intense scrutiny constantly focused at virtually every move made in the Googleplex. The fact they are changing rapidly further justifies the public and media interest and the hoopla.
SEO Technique Update – Google/Yahoo
Every few months it is a good idea to review SEO techniques in light of changes in the ranking algorithms used by the major search engines. As of today, there are only two major organic search tools we worry about, Google, and Yahoo. Both of these search tools look at different elements of your website when considering where to rank the site in the Search Engine Results Pages (SERPs). While considered one of the “Big Three”, MSN continues to receive results from the Yahoo/Inktomi database with LookSmart listings being displayed from time to time. MSN is likely to release its own algorithmic search engine in the coming months. What works for Yahoo tends to work with MSN. Please note, these basic rules for rankings may change at any given moment. That’s one of the things that make this job so much fun…
Macromedia Shockwave Update Features Bundled Yahoo Toolbar
Recently, while perusing the Internet during a break, I discovered that my Macromedia Shockwave player needed to be updated. When prompted, I approved the download and waited for it to complete. After the download was finished, Shockwave informed me that it was going to proceed with installing the update upon my approval.
Google Groups Hit By The Redesign Update Bug
Google has been on a role as of late. The company, just this year, has: launched Gmail, filed for its IPO, redesigned Blogger.com, added a slew of functions to their search options, began including images into their ad program, and now has launched its redesign/re-imagining of Google Groups. It’s obviously been a busy year.
Windows XP Update Problem
Mr. Holzman,
I’m sure you’re very busy, but I really need some assistance and would appreciate any you could give. I have a Windows XP Pro update problem: I go to the Windows Update link from Windows XP or type windowsupdate.microsoft.com into my web browser, the page is blank and IE shows “Done” in the bottom-left corner. Am I having a viral problem or is this something wrong with XP? If it’s XP, how do I fix it without completely rebuilding the PC?
Thanks in advance,
M. K.
Google’s Brandy Update Exposed
If you’re a forum regular you know by now that Google’s results are changing again. I hope your rankings improve.
The Local Search Update
Duncan Parry recently examined the development of local search and its likely impact on PPC advertisers. Now he looks at recent developments in local search.
Surviving Austin, Google’s Latest Update
There are two SEO camps when it comes to Google updates. The first camp holds that Google updates are very exciting (and traumatic) events that are worth studying for the sake of better understanding the Google algorithm and how to rank higher.
New Google Backlink Update
Google Rumors. Dan Thies wants to stop some dangerous Google rumors. Read his feature article here.
Google Ranking Drop Update
An Interview with Matt Bailey
Continued changes in Google’s algorithm have more webmasters than ever concerned that their site might be penalized when they notice a drop in their rankings. How can you tell if your site is suffering from a penalty or just a change in the algo?