“What the people in business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer.
The Unthinkable: Protect Your Business
You have worked very hard to get your business where it is today. Many hours have gone into finding the right mix of products and/or services, marketing and finding customers, building relationships and so much more. What would happen to your business if you should fall ill or worse yet, the unthinkable, you pass away? Protect yourself, your business and your family by putting a few processes in place.