In an effort to offer investors up to $400 million of its common stock, preferred stock, depositary shares, debt securities and warrants, Ask Jeeves has filed a Form S-3 with the SEC. Once the SEC declares the filing effective, Ask Jeeves will be allowed to offer the requested amount of stock.
Universal Truth And B2B Branding
While very few things are certain in the world of B2B marketing, I have heard the following three statements pretty much universally agreed upon by every sales and marketing executive:
There are not enough leads.
There is not enough brand awareness.
There is not enough budget to get the first two done.
So how can a marketing executive battle these universal truths?