Differentiate and Dominate
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can…
Part of the
network
network
Tag: unique selling proposition
Does Your Online Business Have a Unique Selling Proposition?
If you own a web site or if you are going to build a new one, the most important thing…
Stand Out from Your Competition
Attract your audience with a benefit that is different from everyone else. What is your distinct advantage? What separates you…
How to Identify and Make the Most of Your Business’s Special Something
How much thought have you given to what's unique about your ebusiness... its competitive edge? Many new web entrepreneurs are…
Differentiate and Grow Rich: The Importance of a Strong USP
"With 50 other companies selling the same products and services, why should I do business with you rather than one…
The Dare-to-be-Different in Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of…
Branding – It’s More Than Just Your USP
When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect…
Putting Together the Pieces To the Marketing Puzzle
When I started in advertising...too many years go to admit to...I began to notice that most "do-it-yourselfers" were making the…
How to Find a Unique Product or Service That Will Make You Money
I would say the most frequently asked question from beginners about opening their own business is "What should I sell?"…
Finding Your Niche
Have you found your niche? If you really want to find out, you need to answer the following questions:
