Tag: understanding

SEO and Understanding Your Brand

I always recommend that folks optimizing their web sites take great care to not confuse the name of their company with what the searchers are actually trying to find, which is frequently the brand. Unless you are someone like Coca-Cola or your name is the same as your product and brand, you should generally leave your company name out of the title tag of your pages. If you absolutely must have it there, put it at the end.

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